“Are these four handbags available or not? My daughter is particularly fond of them.” Says Mrs. Lee, who waits in line early for the Louis Vuitton exclusive store to open. On June 19, the world’s top luxury brand Louis Vuitton which costs hundreds of million Yuan to introduce into China was finally unveiled and met with the citizens in Harbin.

Louis Vuitton eStore

Reporter saw that in front of a red handbag with a price tag reading close to 30 thousand Yuan gathered four or five ladies, busy examining the bag and couldn’t take their hands off it.

Besides, the prices of Louis Vuitton’s several items are stunning and the watch counter where the watches started at several dozens of thousand Yuan are thronged. A latest design of LV’s watch collections is really extravagant, whose price is as high as 1.88 million Yuan.
Many consumers on-site told the reporter that they came for the brand of Louis Vuitton, whether able to afford or not, at least they must feast their eyes.

On receiving so many passionate consumers, a server transferred to the Harbin LV store from another LV store outside Harbin said to the reporter that they didn’t wish to encounter such situation as it was difficult to avoid negligence of service in case of streams of people.

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A designer once said:”I’ve been very interested in how girls hold their handbags, which is one of my inspirations. Girls with styles usually don’t much care about how they should carry their bags, but they just turn out to look fabulous.”

designer handbags outlet

Got it now? The right attitude to treat an expensive designer handbag should be just like how you treat your wardrobe, do at will, someone even suggests that you can thus ignore the handle/strap (certainly a joke). This is a new hit after the IT bag statement is less supported, and seems to be very popular since it almost costs nothing to create a look, which has also proposed new possibilities to the development of handbags after this survival of the fittest.

Of course handbag designers have sensed the changes in fashion trends, that’s why we see a lot of envelop bags coming up—Sofia Coppola’s calf leather collections in corporation with Louis Vuitton, Emma Hill’s clutches for Mulberry, a cool white chain cuff bag from Roberto Cavalli and 3.1 Phillip Lim’s envelop style clutchs with polka dot prints, all freshly come with the tide. Also zipper bags are much common than before, with Dolce & Gabbana and Loewe as the two brands that best swim with the tide and have done a good job.

Accompanying the economic downturn is a new fashion trend—recession chic, which brings the fashion and retail business hope, impelling consumers to spend even with a lessened budget. To some extent, the word ‘recession chic’ reflects the love for fashion and efforts into styles, because cutbacks in budget never mean low quality, non-design products can seize the market. Rational consumers would not allow poor quality furs to enter their wardrobes, to the opposite, they are more careful about the quality at special times, firmly against buying something at fair prices which is seemingly saving money but due to their poor design and quality, it turns out to be much terrible waste of money, therefore cost-effective fur apparels are current consumers’ keen choice.

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Reality tells us that the time of luxury furs as a means to show off one’s wealth is over, now is rational consumption’s rein. Under economic crisis, the smart and pragmatic majority are more in favor of new consumption patterns, they adjust their expenditure much rationally and wisely, and they are especially so in consuming fur apparels. For example, a lot of people choose online shopping, left over products market and wholesale market, and even go to other towns for good bargains at the cost of time and transportation. The reason is people want to buy something of high-usage at a lower price than before, something they could treasure, and they are not in the pursuit of simply low cost.

“In fashion, one day you are in and the next you’re out”, the-model-turn-host Heidi Klum repeats this line in every episode of Project Runway, a hot reality show in America, sounding like reminding the candidates and viewers as well that competition is fierce and cruel in the seemingly amazing fashion world.

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Partrizio Di Marco is well aware of this. Di Marco is CEO of Gucci, the world’s second largest fashion group only second to LVMH. They are always looking for the best opportunity to expand their business in China, therefore, when Heng Wang, CEO of Shanghai’s Golden Eagle International proposed the offer of a storefront shop of 2000 square meters, Di Marco and his team made a decision in three months to open their 28th flag-ship boutique house in China, the scale of which only seconds to their New York flag-ship exclusive store.

Subtly, the China flag-ship store that Di Marco chose is next to Nanjing West Road in Shanghai, across the road on the other side is LV’s first exclusive store in China, and Gucci’s store is larger than LV’s.